Delivering a total solution
An innovative service launched in 2022, P2P is a mobile app that acts as a social network for golfers. The platform enables users to connect with new players in their preferred area before allowing them to find a course, book a tee time, invite contacts, and start playing.
During the initial planning phase, P2P knew the platform needed to deliver on three core objectives to succeed in such a competitive lifestyle-oriented marketplace: First, to create a digital experience that met – and exceeded – the expectations of golfers wishing to source and organise games. Second, to serve as a tool to help the P2P sales team attract golf clubs to sign up to the platform. And finally, any solution must be scalable and offer white-labelling options for potential partners to ‘re-skin’ the app with their own branding.
Ironically, as P2P was a start up, the company itself only had limited brand collateral in place; namely a logo. This meant as well as needing a digital design agency to create the app, P2P also required a digital-first creative partner capable of delivering a complete brand solution too.