Completing the customer journey
To walk into a JNcQUOI space is to experience an enchanting, innovative blend of fashion, hospitality and lifestyle like no other. Based in Lisbon, the Amorim Luxury Group has created a series of unique open spaces that bring together contemporary artisan dining, luxury fashion boutiques, gourmet deli bars and more for customers to eat, drink, shop and live, all in one place.
From open fashion retail areas to intimate restaurant rooms, every element is designed with a wellness and beauty agenda in mind. A series of luxury destinations offering a dramatic, breathtaking and social-driven atmosphere fused with glittering approachability and informal functionality.
However, JNcQUOI lacked a coherent online presence to match such an extraordinary set of offerings and wanted a single unified digital platform that would capture and promote its pioneering venues.
After failing to source a suitable creative agency locally, the brand cast its net globally before partnering with Studio Célibataire because of our experience servicing luxury retail brands including Harrods and By Terry. Our brief was not only to reflect the brand’s lifestyle and values but critically, to optimise customer experiences by introducing online table booking to replace the company’s outdated email system.