One of Britain’s most successful homeware retailers, Dunelm, operates 175 stores across the country with a significant online web presence powered by a Célibataire solution. The twist in this story? Our involvement with the retail giant actually began with another company: Worldstores.
We had been commissioned to produce a 500,000 stock-keeping-unit website for the digital retail outfit that would unify its separate niche homeware and childcare sites. This work was needed urgently as Worldstores’ ageing website design had serious conversion and SEO issues, leading to an expensive reliance on pay-per-click advertising to drive traffic.
However, mid-project, Worldstores was bought by Dunelm. This was primarily because the homeware chain store owner wanted to use our solution to update its own online presence. It also meant we needed to scale up our new Worldstores design – capable of supporting £100m in revenue a year – to one that could manage a projected £500m.