Over the past 20 years, Monica Vinader has created jewellery that exemplifies accessible luxury. The secret to the brand’s continued success is to offer an exceptional range ‘touched by a thousand thumbs’. This sees gem cutters in Japan, master craftsmen in Thailand and Monica Vinader’s design team in Norfolk collaborating to craft demi-fine pieces of fashion jewellery.
Inevitably, it was only a matter of time before the luxury retail brand took its offerings online and launched the Monica Vinader website. However, the company soon realised its site was underperforming and needed to address three core challenges: How to increase ecommerce conversion rates, improve overall brand presentation and most importantly, properly capture the luxury of its jewellery range.