Defining the road ahead
Logicor is a European warehouse and logistics company and while the company is only a decade old, they span 20 countries, 600 warehouses and 13.6 million sqm of space. The Logicor portfolio covers several key markets along major transport and trade routes across Europe.
When Logicor last rebranded in 2015, the corporate identity design was developed in isolation — without strategic planning. This caused problems for the business moving forward; for a sizeable brand with high-profile customers including Amazon, Tesla and DHL, it’s essential to be extra-clear on mission, strategy and deliverables.
Logicor needed to establish a clear strategy and bring global employees, stakeholders and partners together under a shared identity — that’s why they came to Célibataire.