Moving with the times
The Harrods brand needs no introduction. Founded in 1849, it now has over 300 departments and is synonymous with high-end shopping in London. Even world-famous stores have to keep up with digital shopping trends, however, and our team was brought in to consult on and execute a full-scale ecommerce re-platform project.
The challenge was to completely redesign and modernise Harrods’ site, to extend its functionality, enhance the user experience and put the brand at the forefront of digital retail. It was important to retain the spirit of the store, embracing modernity yet remaining “uniquely Harrods”.
With a two-year lead time, the design had to anticipate where the market would be on go-live. Our goals were to showcase and service Harrods’ huge inventory, showcase brands within a Harrods context and present new trend insights effectively.
The site also needed to incorporate new functionalities: support multiple currencies, bring customer reward accounts online, and cover a huge range of international and domestic fulfillment options.